Logo, colours, typography and rules

A brand identity and logo that people recognise.

A brand doesn’t start with a logo; it starts with positioning. I create identities that build trust on your website, on social media and in print.

  • ★ 4.9 from 47 Google reviews
  • 120+ projects delivered
  • 10+ years of experience

What you get

Visual decisions that are no longer guesswork.

01 · Recognise

Main logo and versions

Horizontal, vertical, symbol and monochrome versions, ready for screen, print and social media.

02 · Set the tone

Palette and typography

Colours and typefaces with clear pairing rules.

03 · Apply

Usage rules

A simple guide to keep the brand consistent.

04 · Files

Ready to use

SVG, PNG and PDF organised by context.

05 · Rights

The brand is yours

Agreed usage rights once the work is complete.

Process

A strong direction is researched, tested and refined.

  1. Research and territory

    Business, audience, competition, references and constraints.

  2. Concepts

    Visual routes presented with the reasoning behind them.

  3. Refinement

    The chosen direction is refined and tested in real applications.

  4. System and handover

    Rules, final files and guidance on use.

Brands created

Designed to work everywhere.

Identity and editorial design ready for digital, print, spaces and teams.

See full portfolio
Identity · Lisbon

Lar de São Francisco — Refresh

A refresh of an institutional logo that keeps the trust it had earned.

Crest · Sport

Grupo Desportivo Cabanelas

A crest designed to be embroidered, printed and scaled down.

Personal brand · Real estate

Carlos Matias

A personal brand for a real estate consultant.

Brand proposal

Your brand starts with a good conversation.

Tell me about your business and where the brand will live: it takes less than a minute. I reply personally within 24 business hours, with the next step.

  • Investment and deliverables defined once I’ve reviewed the project
  • Direct contact with me
  • No obligation
Proposal request1/4
What do you need? *

Your details are only used to reply to this request.

Request received. Thank you!

I’ll reply personally within 24 business hours. Here’s what happens next:

  1. I read your request and look at your current brand or social profiles, if you have them.
  2. I send you one or two questions, or we book a 15-minute call.
  3. You receive the proposal in writing, with scope, timeline and investment.
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Frequently asked questions

Why not use a logo generator?

Automated tools help you explore references, but rarely handle context, differentiation and use across different media. An identity needs decisions aligned with the business, and rules so it doesn’t lose its way.

I already have a logo. Does it make sense to evolve it?

Often, yes. The initial review separates what still has recognisable value from what’s holding the brand back: it may be a refinement or a deeper change.

What do I get at the end?

Depending on the scope: main logo and versions, palette, typography, usage rules and files prepared for digital, print and social media.

Will the brand be mine?

Yes. Once the work is complete and paid for, you receive the final files and the agreed usage rights.

Can we create the identity and the website together?

Yes, and it’s the most consistent way: brand, message and digital experience designed as one system.